Change Your Frequency
You can’t just run one TV ad or radio spot.
You need to stay in front of people more than one time.
But you know all that.
So why don’t you change the frequency of touches with your potential and current customers?
They don’t want your canned newsletter – they want you.
They want to feel your passion!
Find a good email marketing service and build yourself a newsletter.
Make it about you – not your profession.
Give your audience something they don’t know about your interests or concerns.
It doesn’t have to be perfect or slick.
That way they’ll know you did it yourself and not some marketing professional.
The less you talk about your work and the more you talk about your passion, the more of it they will read.
And the better they will get to know YOU.