http://video.stevebeecham.com/media/beechwalks-season-1-1-business-language-356596

Quit talking to your friends and customers in your business language.

In the mortgage business, we talk about your LTV. In your language, that means what your loan amount will be after your down payment.

My guess is you do some of that with your customers. You use the business language when talking to your customers. Change that!

If you talk to them in their language and make it BUZZABLE they will not only understand but then start telling others.

Talk to your customers in their language, not yours!!