Whenever I run into one of my local political friends, I like to ask them things like, “What’s going on in Downtown Alpharetta this weekend,” or, “What do you think of adding more MARTA train stations?”

The information that I receive is GOLD, because I now have information that others don’t. This gives me social equity.

Social Equity is what you need to give to your friends and customers. Think of it as insider information. Things about your business the average person doesn’t know about or understand. When you give it to them they can now look smart when they talk about your kind of business- your business.

Give people the insider information about what you do so they can have social equity. Social equity is word of mouth marketing and we all love that because it turns into a referral!!