In his book Pre-Suasion, author Robert Cialdini offers some great nuggets about paying attention.  Here are some of my favorites.

When you pay attention to something there is a cost. The cost is the attention lost to something else.

We think we can multi-task but we cannot.  Have you ever tried singing two songs at the same time?

There is also a fee for switching back and forth between two things.  You hit a dead spot while switching!

People believe that what you attend to, you value.  If someone is having a conversation with you, don’t make them feel unimportant!  Focus on them.

I don’t know about you, but I have some work to do!