I need you.

We need each other.

In your professional life, your OTHERS are the ones who send their friends to you. They’re the neighbors who tell their co-workers about you.

Whether you know it or not, you’re very dependent on your community of OTHERS. Spend more time with them and give them your attention.

Cold leads can work if you are intentional about developing a relationship with them. But do you want to spend time (and money) on cold leads?  You don’t have to pay for OTHERS, and when they talk about you, there’s a warmth in what they are saying.  It’s real.  It’s believable.

Call the OTHERS in your life regularly. Tell them thank you.

Then be an OTHER for them.

Watch the video